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Nostradamus: The Kindle Fire Will Fail in Canada

by on September 27th, 2011

With Microsoft’s Windows 8 announcement out of the way, it’s almost safe to assume that it’ll be smooth sailing for us Canadians from here to Christmas. Almost. As reported here on iPadinCanada yesterday, September’s “One last thing” announcement before the holiday shopping rush, Amazon is slated to announce their own tablet for the holidays.

In cased you missed tomorrow’s news from yesterday, the new device is to be called the Kindle Fire and is purportedly to be in the 7″ form factor, much like the PlayBook, running an Amazon-optimized experience on top of Android 2.1. It’s supposed to come in significantly cheaper than other tablets on the market with all the bells and whistles that make Amazon the e-tail behemoth that it is today. And you know what? None of that actually matters. Not for us up north, anyway.

Let’s be frank. Amazon’s greatest strength is their integrated retail experience across all facets of life. Through their wide array of eBooks to DVDs and their tightly controlled logistics network, Amazon is simply crushing brick and mortar stores in the US. Not so much in Canada though. Our shopping selection is significantly smaller than our southern neighbors – no groceries, nor apparel, and not even Amazon Prime nor an Android marketplace. Apple still has a stronger foothold in this space than any of it’s other tablet rivals. Without these components, this Amazon Fire is nothing more than an Android based PlayBook with a Kindle app. In many ways, as a Canadian, I’d rather have a Kobo powered tablet than a Kindle one. (No, not really, I’d still prefer an iPad with both the Kindle and Kobo apps.) Furthermore, it’s highly unlikely that the Fire will come with the same perks and benefits as the Kindle, especially the built in data access and WhisperSync that originally won me over as a Kindle user many years ago.

It pains me to say this, but the Fire may not even be available in Canada at launch. Given its weak positioning in the marketplace here, Amazon may even be wise to avoid Canada altogether. If they were to learn any lesson from the tablet wars this year, it’s that shipping a mediocre, poorly thought out product will fail regardless.

So for your sake, Amazon, stay away from Canada. It’s really for your own good.

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Posted under: iPad Rumours

  • Anonymous

    If the Fire does sell in Canada for less than $300, I think a lot of people will take a look at it based on the price point alone.  I would even consider picking one up as a second tablet for traveling with, and I’m an iPad/iPhone devotee.  I could actually care less about the Amazon integration, if it does everything else an Android tablet is supposed to do.  A solid, inexpensive Android tablet that is more compact than my iPad 2 would be very appealing.  If the price does get as low as $250, I think they will emerge from the pack at iPad’s top alrernative.

  • Berrenn

    Not available in Canada.

    If it is at some point, at 199$ (or let’s say 229$ cdn), it’s gonna sell.  By the way, Fire is Whispersync enabled.

    This looks really promising.

  • Anonymous

    $199!  It looks like it’s time to book my next cross-boarder shopping trip to Buffalo.

  • Anonymous

    $199!  It looks like it’s time to book my next cross-boarder shopping trip to Buffalo.

  • Anonymous

    $199!  It looks like it’s time to book my next cross-boarder shopping trip to Buffalo.

  • Sgandell

    Given that you can’t get movie, prime or music in Canada the device would be crippled in Canada.  No point bringing it over. 

  • Sgandell

    Given that you can’t get movie, prime or music in Canada the device would be crippled in Canada.  No point bringing it over. 

  • MichaelRoe1972

    Kindle Fire is not “purportedly to be in the 7″ form factor” – IT IS in that form factor, which is excellent. Would love to have my iPad2 (or 3) in that size. My iPad is just too clumsy and heavy to lug around. Fire does support WhisperSync. The Silk browser, if it performs to expectations – will be amazing. For Websurfing, email and playing     the same grandma-app-games as on the iPad, and using other Android based apps – the $199 price point is shockingly good. This is an absolutely a brilliant move by Amazon. Then again, it would only take Apple and other tablet makers to drop their prices to take back that future market. In the end – consumers will win. This should result in cheaper pricing.

  • Shani

    Can you still use the Amazon Market

  • Shani

    Can you still use the Amazon Market

  • karanm

    It’s US only along with the Touch at this point.

  • Guest

    Whoever wrote this article has no idea what hes talking about.

  • http://www.kindlecanada.fh.ca/ Kindle Canada

    I think the Kindle Fire has its strengths (Cheap price vs the ipad for example), and I think it would be a great tablet for people on a budget, regardless of country (canada or US). However, i would never buy it as a reader device. I am going to order the kindle ebook reader from the amazon international store (as described on kindlecanada.fh.ca) bewcause it has the eink that makes a great reading experience (unlike the kindle fire, which does not).