Today, Yahoo announced their new digital newsstand initiative for iPad called “Yahoo Livestand”. The new digital newsstand will come in the form of native apps, scheduled for the first half of 2011.
According to Yahoo, Livestand will deliver “a wealth of ever-changing content” from different publishers. The provided information will reportedly be geared towards a user’s interest and contexts. In other words, a personalized news platform.
Beyond this, there is very little additional information. It is unknown if the news will be real-time or aggregated from various websites. There is also no specific release date or pricing information.
With Livestand, we’re using ad formats that evoke the emotion of TV advertising with a highly-visual magazine-like experience. And they’re combined with the effectiveness of an Internet ad that’s data-rich, actionable, even location aware. It’s all personalized and in context – just like our content.
In the first half of 2011, you’ll see Yahoo!’s vast digital content library come to life through Livestand from Yahoo! – from Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – as iPad and Android tablet applications.
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Posted under: iPad News