Apple is pulling a full frontal assault right now on marketing the iPad. There was a dedicated iPad episode of Modern Family on ABC, numerous tech sites put in their two cents on early reviews (which they all loved so far), and now Apple is dominating the cover of TIME magazine.
The upcoming issue to hit newsstands will feature Apple CEO, Steve Jobs. British actor/comedian, Stephen Fry got the opportunity to interview Jobs one on one at Apple headquarters. Fry tested out the iPad and had some interesting things to talk about with Steve Jobs. I really wonder what the inside of Apple’s headquarters are like. Given the secretive nature of the company, one of would be highly intrigued to find out more.
Here’s an excerpt from the TIME article:
Stephen, Meet Steve
I have met five British Prime Ministers, two American Presidents, Nelson Mandela, Michael Jackson and the Queen. My hour with Steve Jobs certainly made me more nervous than any of those encounters. I know what you are thinking, but it’s the truth. I do believe Jobs to be a truly great figure, one of the small group of innovators who have changed the world. He exists somewhere between showman, perfectionist overseer, visionary, enthusiast and opportunist, and his insistence upon design, detail, finish, quality, ease of use and reliability are a huge part of Apple’s success. Where Ive is quiet, modest and self-effacing, Jobs is confident, assured and open. For some, his personal magnetism is almost of a dangerous, Elmer Gantry kind. They call the charisma emanating from his keynote addresses “Steve’s reality-distortion field.”
The article is an interesting read. Definitely check it out. Fry takes an interesting approach to break down Apple’s influence on the tech industry and the world. Click here to read it.
To answer the question in the article’s title–can Steve do it again? What do you think? Is the iPad here to stay?
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Posted under: iPad News