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RIM CEO Gives Puzzling Answers to PlayBook Criticisms in Interview

by on April 15th, 2011

The latest iPad 2 competitor (if you want to call it that) from RIM, their coveted PlayBook which has been in the making for almost forever, launches on April 19th. This 7″ device runs on the QNX operating system, has Flash, a dual core processor, 1GB of RAM, high resolution dual cameras, 7-10 hours of battery life–but no native¬†email app, contacts app, calendar app, memos, or tasks app. Say…what?!

That’s right. It’s coming soon, but not included when it launches. It’s only available if you are using their new Blackberry Bridge feature, which pairs your device to the PlayBook.

In the following interview with Bloomberg, RIM co-CEO,¬†Jim Balsillie responds to some criticisms of its latest device. Check it out below (Flash video–if only you had a PlayBook right now):

Anyone picking up a PlayBook next week? How will these sales perform against the iPad 2? We’ll find out soon.


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Posted under: iPad News

  • Paul S

    Somehow, I don’t think there will be lineups outside Best Buy or Future Shop for this thing.

  • I applaud their efforts, but it’s the same old story with RIM. Release an
    inferior 1.0 product, then ‘improve’ in the next version. I’m thinking of
    the Blackberry Storm and Torch as examples.

  • A friend of mine made a joke the other day. He had an Android tablet and I had my iPad 2.
    “Hey, guess what can this tablet that the iPad can’t? Play Flash.”…
    to which I replied, “Hey, guess what the iPad can do that yours can’t? Sell.”

    I applaud RIM for trying to stay in the game, but if this is how they play catch-up, they’re doing it wrong.

  • JP

    Interestingly, looks like RIM did not learn from competitors’ mistakes. Google Foleo, a nice 2007 product, for some thinking… RIM CEO was right to say that all the current Blackberry users will be happy to use a playbook and the bridge function. What else can I say? When you proudly release a product aimed at roughly 9% of the smartphone users, considering the smartphone market is roughly 28% of the entire cell phone market. Considering the cell phone penetration rate is about 93% (i.e. Only 7% have no cell) well you really really aim at less than 3% of the population (2.34%). It does not matter they release the mail, calendar, contact apps later on: it will be too late. Perception is reality, once the public perceives you as “oh, you need a blackberry for the playbook” good luck to change this perception. Meanwhile iPads will still sale like hotcakes, aimed at 100% of the population. Before you call me fanboy, let me state clear: the Playbook has an great potential, and I would be a Blackberry user, I would go for one next week. But in this world, the winners are not the best technologies (hello, Betamax) but the ones marketed correctly. And this Apple understand. And here Apple know that the initial impression your product gives to the public in its few first weeks is critical. It is really sad for the Playbook. RIM already ruined it.

  • Andrew

    It has a smaller screen, no applications to speak of, limited battery life (according to reviews), no 3G option, and no video calling solution. It is almost comical on RIM’s part – this thing is going to go down faster than the Titanic. The only good thing about it is it might make a cool media player when the price drops to 199$ by Xmas.

  • Sparky

    I like it to be honest. Engadget gave it mostly positive reviews (save the power button). I will definitely check it out for comparison sake.
    However, yes they should have waited 2 weeks or whatever until those missing apps are ready. That alone would have been a big boost for them. I like the iPad but the cameras suck (I know, rare usage) and it’s almost too big. An 8″ iPad would be perfect (or a smaller bezzle would be better).

    The more competition the better. It spurs innovation.

  • George

    Apple does the same thing. They released iPad and make some small changes and call it ipad2. 3G then 3GS. The could have given us so much of the existing features on iPhone 4 iOS before but the holdback. Ipad3 will have a retena display, they could have given us that with ipad2. Lets not just trash talk rim and ignore the flaws in apple.

  • Apple has flaws, no doubt. But the difference is iPad 1 worked out of the box with excellent battery life and minimal crashes, unlike all Playbook reviews I’ve read.

    Oh, and there was a native email, calendar, and contacts app included out of the box on the iPad, which the Playbook does not. This massive oversight on RIM’s part is mind boggling.

  • Ari

    Enterprise, Enterprise, Enterprise blah blah blah. His response to there being no email calendars or contact on the device is to use a “blackberry” smartphone. That is not an answer to non-BB users looking at the tablet.

    This guy is a talking drone like Steve Balmer. RIM has no clue about how to tackle the consumer market.