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RIM: PlayBook to Sell Below $500, We’ll Change iPad Dominance

by on November 9th, 2010

Steve Jobs was pretty adamant when he told investors during their recent Q4 earnings call that competitor 7″ tablets will be DOA–dead on arrival. Canadian tech company RIM announced their PlayBook a while back to take on the iPad.

Business Week has the latest news on the PlayBook pricing and some strong words from RIM Co-CEO Jim Balsillie. Here are the juicy bits from the article:

The iPad’s dominance in the tablet-computer market will “change when we’re in the market,” Balsillie said today.

In response, Balsillie said at the time customers are getting “tired” of Apple’s controlling business strategy.

RIM may sell the Playbook through retail stores of Target Corp. and Best Buy Co. in the U.S. as well through carriers, Balsillie said.

“Looking at both channels is the likely target,” he said.

So RIM wants to sell their 7″ tablet under $500 to rival the iPad. With Apple’s tablet, you’re getting a 10″ screen and a well established App Store. It’s interesting how much emphasis Balsillie is putting on the PlayBook being able to handle Flash. Is that the ultimate selling point that will sway customers away from the iPad? By the time the Playbook is released, people will already be hearing about iPad 2.

We know that the latest MacBook Air can save 2 hours of battery life without Flash installed. How much will this affect the PlayBook?

Definitely some strong words from Balsillie, as that’s his job to reassure investors that the PlayBook is going to be a success. But as another 7″ tablet, the PlayBook will have a tough time competing against the iPad based on existing reviews of similar 7″ tablets from competitors (Samsung Galaxy Tab) that run Flash.

What do you think? Will you consider the PlayBook when it’s released in 2011?

[Business Week, SlashGear for image]

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