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Phil Schiller Explains the Naming of the ‘New iPad’ and the Similar iPad 2 Design

by on March 7th, 2012

Today Apple announced the latest 3rd generation iPad, or just the ‘new iPad’. Apple is clearly moving away from numbers for its iOS device names, and this devious will continue to market their products very well.

Senior Fortune writer Miguel Helft attended the iPad media event (watch the live stream here) and was able to ask Apple SVP Phil Schiller a few questions in regards to the naming scheme of the new iPad:

On why the new iPad has the same design as the iPad 2:

Here’s Miguel and Adam Lashinsky (the author of Inside Apple) talking about today’s announcement:

So there you have it. The rumours of the new iPad being named iPad 3/HD looks like a bust.

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Posted under: iPad News

  • http://twitter.com/leafer01 Mr. X

    they may not like to be predictable, but many people sure did predict just about every new feature of this ipad..  we’ll see what they do with ipad4