Today Apple announced the latest 3rd generation iPad, or just the ‘new iPad’. Apple is clearly moving away from numbers for its iOS device names, and this devious will continue to market their products very well.
Senior Fortune writer Miguel Helft attended the iPad media event (watch the live stream here) and was able to ask Apple SVP Phil Schiller a few questions in regards to the naming scheme of the new iPad:
I asked Phil Schiller why the name “new iPad” (and not iPad3, iPadHD). Answer: we don’t like to be predictable.
— mhelft (@mhelft) March 7, 2012
On why the new iPad has the same design as the iPad 2:
Also asked Phil Schiller why they kept the body of the iPad the same. Answer: It was perfect, so why change it.
— mhelft (@mhelft) March 7, 2012
Here’s Miguel and Adam Lashinsky (the author of Inside Apple) talking about today’s announcement:
So there you have it. The rumours of the new iPad being named iPad 3/HD looks like a bust.
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Posted under: iPad News
