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Must See: “Swiping Through Cinema, Touching Through Glass” [HD VIDEO]

by on April 16th, 2012

Folks at BERG London, a network of expert practitioners in electronic and mechanical engineering, have just come up with something really amazing. Experimenting with product photography using cinematic techniques, the studio has come up with an interesting concept for shopping on iPad. By extracting images from HD videos of the products and controlling stuff like depth of field, focus, lighting, exposure, frame-rate and camera positions, they have taken exploring product imagery to a whole new level.

It’s really hard to explain in words but you’ll get the idea once you watch the video below.

Swiping through cinema

This is a beautiful 1960′s Rolex that we shot in video while pulling focus across the surface the watch. On the iPad, the focus is then under your control, the focal point changes to match your finger as it taps and swipes across the object. Your eye and finger are in the same place, you are in control of the locus of attention.

Touching through glass

This next experiment really fascinated us. We shot a glass jar full of thread bobbins rotating in front of the camera, on the iPad you can swipe to explore these beautiful, intricate colourful objects.

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Posted under: iPad News