Instead of unveiling an elegant response to the iPad, Microsoft came to the tech industry’s premier gadget show with a collection of exposed computer guts, news about microchips and a shallow preview of yet another Windows.
So begins the MSNBC article – reposted from an Associated Press article – bemoaning the latest customary Microsoft keynote at the annual CES show this week. Instead of that “elegant response”, what appeared to be delivered reminded me of the “vapour-ware” promises of Microsoft past – promises which may or may not come to reality.
Many analysts and design experts say Windows 7 is doomed to fail as a tablet system because it was created with the keyboard and mouse in mind. At best, said technology industry analyst Rob Enderle, Windows 7 tablets are a stopgap measure while Microsoft pushes ahead on what will likely be called Windows 8.
Given the rudimentary proof-of-concept work Microsoft demonstrated Wednesday, and the difficulty of the task of building a multi-platform operating system, analysts don’t expect a new Windows to arrive for at least another two years. Microsoft moved late in part because it didn’t take tablets seriously.
Ouch. A Windows 8-based tablet two years away? True, Windows-based tablets are indeed being announced but how seriously are they being considered simply as a “stopgap measure”?
Apple…scoffed at netbooks but took the tablet very seriously. When the iPad launched, Apple’s design and marketing savvy tipped tablets into the mainstream.
There, as they say, is the rub. The biggest name at CES is Apple and they are not even there – but it’s all about tablet catch up. It is hard to disagree that Apple made the right call again and it has paid off in spades. The best advertising is free advertising and you can’t turn around without hearing the phrase “iPad killer” at this years CES.
By no means should Apple sit back on their laurels and coast but reports are coming of iPad v2 placeholders showing up, so this might be indicative of what is to come.
As for Microsoft’s tablet, I’m still waiting to see their “elegant solution”.
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