Apple announced its Q3 2012 earnings yesterday, reporting a record sale of 17 million iPads during the quarter. In the light of Apple’s earnings release, Strategy Analytics has today published its estimates of the total global tablet market for the second quarter of 2012, suggesting that iPad’s market share has now climbed to 68% (via MacRumors). Google’s Android kept pace with the overall market’s 66.8% growth, enabling it to hold steady with 29.3% of the market while Microsoft saw its share of the market fall from 4% to 1.2%.
According to the source:
Apple shipped a robust 17.0 million iPads worldwide and maintained its strong market leadership with 68 percent share during the second quarter of 2012. Apple continued to shrug off the much-hyped threat from Android and the iPad’s global tablet share is at its highest level since Q3 2010.
Despite high expectations for companies like Amazon, Samsung, Acer and Asus, the Android community has yet to make a serious dent in Apple’s dominance of the tablet market. Unspectacular hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services have been among some of the main reasons for Android’s mixed performance so far.
With rumors of an “iPad mini” coming later this year, Apple could further solidify its leadership in the global tablet market.
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