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iPad Market Share Down To 75%, But Android Share Is Misleading

by on January 31st, 2011

Today, a report was issued by Strategy Analytics that indicated that while the iPad is still number one in the tablet market, the device is losing market share to Android. While an interesting read, the report is not entirely accurate.

According to Strategy Analytics, a market research firm, the Apple iPad held market share of 75.3% in Q4 2010, while Android tablets secured 21.6% share. In the previous quarter however, the iPad held 95.5% market share, with Android holding 2.3%. That 20% decline in market share is where the original report indicated that the iPad was losing share.

The boost in Android share reportedly comes from sales of the Samsung Galaxy Tab, which apparently jumped to two million units by the end of 2010.

Well, as it turns out, the data used in the Strategy Analytics report was incorrect. After Samsung stated that it had sold two million Galaxy Tab devices, the Korean electronics manufacturer confirmed this past Friday that the sales figure was the number of devices sold to carriers and other retailers, meaning a lot of these devices could just be sitting in unsold inventory. This was not considered by the Strategy Analytics report.

In other words, the two million Galaxy Tab devices number was not the final number of devices sold to consumers. Samsung executive Lee Young corrected the misunderstanding and stated that the number of tablet devices actually sold to consumers is “quite small.”

So in the end, it seems that the iPad continues its tablet market dominance, at least until Samsung (or another tablet firm) can produce statistics based on actual consumer sales.

[Electronista]

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