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iPad Adoption Faster Than DVD Players?

by on October 6th, 2010

The iPad has had some spectacular sales and some analysts are comparing the rise of sales to the DVD player during the 1990s. Sales numbers are on the rise and continue to grow. Why is the iPad so successful? It is easy to use for everyone, including older adults and children alike. The App Store continues to be the backbone of what makes the iPad so successful.

Here’s a snippet of the CNBC article on the iPad’s rise:

iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research. This sales rate is blowing past the one million units the iPhone sold in its first quarter and the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product.

“The iPad did not seem destined to be a runaway product success straight out of the box,” said Colin McGranahan, retail analyst at Bernstein Research, in a note. “By any account, the iPad is a runaway success of unprecedented proportion.”

At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year, according to Bernstein. TVs, smart phones and notebook PCs are the current three largest categories.

Apple will be sharing their quarterly earnings in a couple weeks. That’s when we’ll see the true numbers of iPad sales. What do you think? Has the iPad’s rise surprised you?

[CNBC]

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