One of the most interesting revelations of Apple’s iPad announcement was that the A4 processor was made in-house by Apple. Why would Apple go this route? Reasons include their obsession with controlling every single aspect of software and hardware design. Knowing what they are working with will turn a good product into an amazing product.
Also, by creating the chip in-house, Apple reduces its dependency on other chip makers, plus they call the shots. It will also be a lot cheaper too right? Well, a recent report from the New York Times estimates that Apple spent $1 billion dollars developing their A4 processor.
Yes, $1 billion. Personally, I think this number is a gross exaggeration to develop ONE chip. Unless, this A4 chip has the ability to last a few years for multiple devices. Then again, Apple does have enough cash in the bank to devote to R&D of a new chip like the A4.
It can be an extensive investment to create a process from scratch, and the A4 is just that. What makes the A4 incredible is the low power consumption yet retaining processing power. You’ve seen those videos of the iPad in action right? It definitely is blazing fast.
It would be very interesting to see what other in-house made chips are being made by Apple. What do you think? Is $1 billion a reasonable amount to spend on developing a new mobile processor from scratch?
**Want the BEST new iPad protection? Order your invisibleSHIELD by ZAGG, the strongest protection for your new iPad backed by a 30 day money back guarantee, lifetime replacement warranty, and FREE shipping! Use coupon code 'iphoneinca' for 20% off your purchase! Order today!**
Posted under: iPad News