Coast Capital Savings Credit Union, one of Canada’s largest with over 454,000 members located in Metro Vancouver, has been expanding its in-branch iPads, all of which are loaded with the company’s Money Chat app, which assists customers in deciding their banking needs. This Tuesday, the company has been recognized with an Achievement in Marketing award by the Marketing Association for Credit Unions (MACU) for the Money Chat iPad app (via Canada Newswire). “We are continually focused on what we can do to help make managing finances simpler and more effective for our customers” said Lawrie Ferguson, Chief Marketing and Public Relations Officer for Coast Capital.
According to the source:
The Money Chat iPad App received MACU’s award for innovation in the Electronic Media category. The iPad App takes the concept of the Where You’re At Money Chat a step further, enabling customers to start an electronic Money Chat on their own in the branch. They then review it and develop a plan with a staff member, who can then send it directly to the customer via email. Since December, more than 2,000 customers have accessed this technology, which is currently being piloted in four of Coast Capital’s new or redesigned branches, in Duncan, Victoria, Burnaby and North Vancouver.
The AIME awards program recognizes the best and brightest achievements in credit union marketing across Canada.
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