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Blackberry Playbook Calendar & Email Requires A Blackberry Device?! iPad Will Win 2011

by on January 6th, 2011

After getting a hands-on and associated review of the Blackberry Playbook, Gizmodo found out a piece of crucial and unbelievable piece of information. In order for the Playbook to sync email and calendars, the device reportedly requires a Blackberry!

The question is: Who, besides BlackBerry users, is going to want to buy it? The core email and calendar apps are completely tethered to a BlackBerry. Without your BlackBerry, there is no native email or calendar app—just access through the (admittedly good) web browser.

Yikes. Imagine requiring an iPhone in order to successfully use your iPad…insanity!

With so many new devices being released, this strategy that RIM is taking with its Playbook is risky and maybe flawed. Blackberry as a smartphone platform is certainly not gaining large market share, so locking in your new tablet to a device with static market share does not seem to be a wise decision.

If Apple were to tie the iPad directly to the iPhone, that might just work, since the iPhone or even iOS, is consistently increasing in market share. But even then, a portion of the market that just wants a tablet/iPad would be cut out.

This Playbook strategy is an odd one, but if this pans out as described above, I believe the Playbook has already lost to the iPad in the tablet wars.

[Gizmodo]

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Posted under: iPad News

  • Anonymous

    The only problem with your assumption here is that you’re forgetting that RIM shipped more BlackBerry smart phones this last quarter than Apple did the iPhone. The BlackBerry has a much larger worldwide penetration than the iPhone does.

  • Steve from TO

    Or may be unlike a closed system like the iphone they will allow apps like gmail or google calender on the tablet.
    Which would be a a win for everyone!

  • Rustybarnacle

    Shhhhh. Don’t give Apple ideas. :)

  • Laserheart

    There is nothing stopping Google from coming out with gmail or calendar on the iPhone.

    Google’s strategy is to create ipad/iphone specific interfaces to their website.

    Why would they develop a proprietary app when there is a great mail and calendar app already on the iPhone?

    :confused:

  • Laserheart

    What does that have to do with having a functional calendar or mail app on the device you just purchased?

    I’ve got several friends that don’t have a computer or phone to synchronize their iPads to, and they can use all of its functionality, and love it.

  • Amswitzer

    I thought that the Playbook has built-in 4G, but if you are on a 3G network (and at this point, most of us in North America are) then you need a Blackberry to tether the Playbook to.

    That’s not what will kill the Playbook. Brand association will. Apple = cool. Blackberry = corporate. More importantly, I don’t believe that most corporations have the will or THE BUDGETS to acquire Playbooks for their employees. If this is supposed to be a “corporate” product (and Blackberry appears to be targeting it that way given that they like to point out it uses the Blackberry Exchange servers) it will fail. Why would corporations buy them, on top of Blackberry smartphones and the employee’s laptop or desktop?

    Tablet computers are consumer products – not corporate. Corporations these days can’t afford these toys.

  • Anonymous

    So it’s basically just like the iPad that Apple brought out last year, only smaller, uglier, and it won’t work over a mobile phone network? What’s the point of that then?

    There is no doult that ipad will win 2011.
    And Apple will launch ipad 2.
    Well, I have just receive an ipad. and now thinking of getting an iFunia ipad video converter. Do everybody use it before?? really cool as the applethoughts said???

  • Rustybarnacle

    Maybe, maybe not. Govt is jumping on the iPad craze to reduce paper consumption. Maybe some govts and corps with large BB infastructure will do the same.

  • DAvid

    I think if you read closely, you will learn that you will need a ‘berry to connect to the enterprise server. When you look at RIM’s strategy on this it is tied to the management of the device on an enterprise level, not a consumer level. This likley does not prevent other calendars & mail apps from being used or installed on the Playbook.

  • http://www.mac-ipad-converter.org/best-converter-for-ipad.html best converter for ipad

    The only problem with your assumption here is that you’re forgetting that RIM shipped more BlackBerry smart phones this last quarter than Apple did the iPhone. The BlackBerry has a much larger worldwide penetration than the iPhone does.

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