After getting a hands-on and associated review of the Blackberry Playbook, Gizmodo found out a piece of crucial and unbelievable piece of information. In order for the Playbook to sync email and calendars, the device reportedly requires a Blackberry!
The question is: Who, besides BlackBerry users, is going to want to buy it? The core email and calendar apps are completely tethered to a BlackBerry. Without your BlackBerry, there is no native email or calendar app—just access through the (admittedly good) web browser.
Yikes. Imagine requiring an iPhone in order to successfully use your iPad…insanity!
With so many new devices being released, this strategy that RIM is taking with its Playbook is risky and maybe flawed. Blackberry as a smartphone platform is certainly not gaining large market share, so locking in your new tablet to a device with static market share does not seem to be a wise decision.
If Apple were to tie the iPad directly to the iPhone, that might just work, since the iPhone or even iOS, is consistently increasing in market share. But even then, a portion of the market that just wants a tablet/iPad would be cut out.
This Playbook strategy is an odd one, but if this pans out as described above, I believe the Playbook has already lost to the iPad in the tablet wars.
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Posted under: iPad News