Recent rumours have ramped up Apple is set to unveil an ‘iPad Mini’ with a 7.85-inch screen, with a starting price noted to be lower than the $499 range. Ryan Jones notes on his blog an interesting segment of Apple’s iPad price point a new smaller iPad would fill, based on the historical price charts of the iPhone and iPod.
According to Jones, his theory is based on a recent Apple conference call where Tim Cook stated “one thing we’ll make sure is that we don’t leave a price umbrella for people,” which would set the stage for Apple to release a produce in the $199-$399 range to achieve this.
Taking a look at the charts below, it is clear Apple’s strategy for the iPhone and iPad enabled them to capture all segments of the market, but the one void is the iPad–this is where an iPad Mini would fit in perfectly:
With Amazon’s Kindle Fire and Google’s Nexus 7 seemingly eating up the $199 seven inch tablet market, it seems the bottom segment seems ripe for Apple to swoop in and once again cause some disruption.
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Posted under: iPad News