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Apple To Match Amazon’s $9.99 Price For Best Seller eBooks?

by on March 24th, 2010

A report from App Advice today suggests that Apple’s soon to be released iBookstore will have many of its eBook best sellers priced at $9.99, matching prices currently offered by Amazon.

App Advice explains that earlier this week it had an opportunity to check out the iBookstore and saw that the many titles from The New York Times’ best sellers list appear to be priced at $9.99.

Anyway, at the moment, out of the 32 featured in the New York Time’s Bestsellers section, 27, including the entire top 10 are priced at $9.99.

The remaining five titles from the best sellers list are priced from $9.99 to a maximum of $12.99.

It has been previously reported that eBooks from the iBookstore would run around $12.00 – $15.00USD (above Amazon) and this is believed to be mostly due to Apple’s iBookstore pricing model, which is based on the model used in the App Store. That pricing model involves Apple taking a 30% slice of revenue with the remainder going to the publishers.

However other pricing reports suggest that the higher price tags of $12-$15USD are only a ceiling and that book publishers will be encouraged to offer lower prices in the iBookstore, such as the prices seen matching Amazon.

The iBookstore is set to launch in the U.S. on April 3, 2010.

[App Advice]

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Posted under: App Store, iPad News