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Apple Sends Out Press Invites to Announce The Daily

by on January 27th, 2011

The Loop Insight has announced that Apple and News Corp. has begun sending out press invites to announce the launch of the iPad-only newspaper, The Daily. This newspaper is by Robert Murdoch’s News Corp., and will only be available on the iPad.

According to the invitation received by The Loop on Thursday, News Corp Chairman and CEO Rupert Murdoch will be joined by Apple’s Vice President of Internet Services, Eddy Cue to introduce the newspaper.

The event will be held in New York on February 2, 2011 at 11:00 am ET.

Having Eddy Cue on hand for Apple makes sense since Steve Jobs just announced he would be taking a leave of absence from the company. Cue has been responsible for some of the most successful product launches for Apple in recent years.

It’ll be interesting to see how an iPad-only newspaper model will be accepted by the iPad community. It will only succeed if there is enough volume to sustain the news app. I wonder if such a model would be sustainable if a Canadian publication wanted to go ahead with a similar model?

[The Loop]

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