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Apple Retail Stores Refreshed to Utilize iPads Instead of Paper Signage

by on May 22nd, 2011

Apple Retails stores have undergone a facelift and iPads have been implemented to replace paper signage. Rumours started via 9to5Mac that an Apple Store 2.0 update was coming, and the launch in Australia confirmed it.

Beside Macs, iPads, and iPhones you’ll see the use of iPads to inform customers about products. For Mac buyers, you can even customize your system right on an iPad, and tap a ‘call button’ to summon an Apple Specialist.

We’ve received word from sources that Canadian Apple Stores are currently undergoing an update to bring the iPad to the forefront. We’ll keep you updated with pictures in the morning.

This move by Apple to use iPads to sell other products is quite ingenious. Now, the iPad is front and centre no matter where you are in the store. When more people get a chance to play with an iPad, the more they’ll consider buying one. What I find hilarious is the use of iPads to sell iPads. Maybe they should’ve brought in a PlayBook to do that instead?

Here are some pictures from the Australian launch:

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