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Apple May Lower iPad Price If Demand Is Low - iPad in Canada Blog - Canada's #1 iPad Resource iPad in Canada Blog – Canada's #1 iPad Resource

Apple May Lower iPad Price If Demand Is Low

by on February 8th, 2010

This morning, reports are discussing the possibility of Apple lowering the price of the iPad if demand does not meet the company’s projections for sales. It has been noted that Apple plans to be “nimble” on pricing if demand lags.

The report comes by a note from Credit Suisse analyst Bill Shope who recently met and discussed iPad details with Apple executives:

Apple wants the iPad to be the best device for a few key use cases. For instance, the company believes it could eventually be seen as superior to both handheld and notebook devices for browsing the Internet, using the App Store, and consuming mobile media (video, photos, and e-books). Nevertheless, in other areas, notebooks, the iPhone, or an iPod may be more appropriate. This clear segmentation of capabilities suggests that cannibalization may be less of a concern than most currently believe.

The entry level 16GB WiFi iPad comes in at $499 USD, and people seem to be rather happy with that price point. However, if demand lags, Apple has indicated that it will remain “nimble” on pricing, which may result in a lower and more aggressive price point.

If you remember with the launch of the iPhone in 2007, Apple cut the price within the first 60 days due to a low demand for the product.

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