Soon after its debut in 2010, schools began adopting the iPad as means for education, further extending Apple’s lead in the department. With schools about to get another big price break with the smaller iPad which may cost as little as $329, Apple is expected to highlight the iPad’s educational capabilities at tomorrow’s media event, according to a report by Bloomberg.
While Apple has a history of selling Mac computers to schools, the company redirected its education sales force to emphasize iPads. While come schools who used PCs instead of Macs because of their higher prices, now believe that with the iPad, Apple has become extremely competitive, notes the article.
To woo educators, Apple’s sales staff meets regularly with school administrators and procurement officers across the U.S. The company has sales staff assigned to work with schools in particular regions of the U.S., and pays for district officials to visit Apple’s headquarters in Cupertino, California, to learn about new products.
“Apple has got the world’s biggest education sales force, they have a great device and they have a long history in education,” said Tyler Bosmeny, the CEO of Clever Inc., an education software company. “This is absolutely something that they would be crazy to ignore.”
The company will need to set the new iPad’s price right to woo cash-strapped districts.
Vineet Madan, an SVP at McGraw-Hill’s education unit, said that once the iPad gets into the $200 to $300 range, we are going to see “a real aggressive uptake in the K-12 market”. Earlier this year, San Diego’s school district bought iPad 2s after Apple dropped the price of that model when the third generation iPad was introduced.
While some teachers have resisted the new technology, many are adapting because they see students are increasingly fluent with touch-screen-based technology, said Courtney Browne, a technology resource teacher at San Diego Unified School District.
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