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Apple Imposing A Lifetime Limit On iPad Purchases?

by on April 23rd, 2010

This is definitely one of those “what the…” stories.

So apparently if you buy more than two iPads, as right now the maximum limit per person per purchase is two, Apple puts what they call a “Lifetime Limit” on you. Yes, lifetime, as in forever and apparently this is what happened to a blogger from Protocol Snow.

He wasn’t trying to buy more than two at a time, so he was keeping with the rules, but he still received a ban. Here’s how the story goes.

The PS blogger was doing his NeoGAF forum buddies a favor by picking up some iPads for them since the international launch has been pushed to May 2010. After having already purchased two iPads at a time over several visits, this last visit was rather unique.

When the Apple Store representative went to process the transaction, the customer was told the following:

“All I can say is that you have reached your lifetime limit of iPads and will not be allowed to buy any more.”

When asked how many iPads is the limit, the customer was told that the information is not available. This customer has effectively been banned from purchasing iPads!

Guy #1 — “I’m sorry sir, but you have reached your lifetime limit of iPad purchases and will not be allowed to buy any more.”

Me (anticipating that statement) — “Is the iPad limit per person? Per credit card? Per household?”

Guy #1 — “All I can say is that you have reached your lifetime limit.”

Me — “What does that mean? Can I use a different credit card to buy it? I’m buying this for a friend.”

Guy #1 — “You are not allowed to buy this iPad.”

Me — “Uhh… is it ok if I have a family member or friend come to buy it for me? My reservation doesn’t expire until 6:00 PM.”

Guy #1 — “All I can say is that you have reached your lifetime limit.”

Me (suddenly realizing what he’s saying) — “Wait, what? Lifetime? What does that mean?”

Guy #1 — “All I can say is that you have reached your lifetime limit of iPads and will not be allowed to buy any more.”

Me — “I’m banned from buying iPads? I know there’s a shortage right now, but I can’t buy any more once there’s plenty of stock?”

Guy #1 — “All I can say is that you have reached your lifetime limit.”

I highly recommend you read this entire article. Besides being completely ridiculous to have a “lifetime limit” imposed on a paying customer, the article is very amusing!

Lifetime limit…unbelievable!

[Protocol Snow]

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