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Amazon’s Kindle Fire Fails To Hurt Apple’s iPad Sales [Report]

by on January 25th, 2012

According to Apple CEO Tim Cook, there has been no change in iPad sales following the introduction of the Amazon’s Kindle Fire tablet. As reported by MacRumors, Tim responded to an analyst’s question regarding impact on the iPad from lower priced tablets that the company sold a record 15.4 million iPads in the last quarter. He further said that Apple doesn’t consider “limited function tablets and e-readers to be in the same category as the iPad”.

Quoting Tim Cook,

“We strongly believe in optimizing applications from day one to take advantage of the larger canvas. There are only a few hundred apps designed for the competition, versus more than 170,000 apps designed specifically for iPad. People who want an iPad won’t settle for a limited function tablet.”

Cook also said that Apple will “continue to innovate like crazy” and that the company will continue to compete with any company currently shipping tablets, or anyone who may enter the market in the future.

 

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