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350,000 Textbooks Downloaded via iBooks 2 in Three Days

by on January 23rd, 2012

With last week’s debut of iBooks 2 and the launch of textbooks by Apple, the latest numbers from AllThingsD notes over 350,000 textbooks have been downloaded in just three days:

According to Global Equities Research, which monitors Apple’s iBook sales via a proprietary tracking system it doesn’t much care to discuss, more than 350,000 textbooks were downloaded from the company’s iBooks Store within the first three days of availability.
And there were some 90,000 downloads of iBooks Author, Apple’s free textbook-creation tool, during the same time.

Apple confirmed the price for textbooks would be set at $14.99 across the board, which is much cheaper than your traditional hardcover. The rationale behind textbooks on the iPad is to lower the pricing and go for volume, a formula that has been tested and true in the App Store.

As of this time, textbooks are only available in the U.S. App Store, so Canadians are on the outside looking in (unless you have a U.S. iTunes account).

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