So I go on vacation for a couple of weeks, and I come back to what seems like the world gone awry. Amazon AWS going down, Sony’s PSN network outage and subsequent data leak (I replaced my credit card, have you?), and last but not least, another Apple scandal.
Naturally, Apple’s not new to scandal nor are they unfamiliar with bad press (remember Antenna-Gate). What bugs me most about it all is that there is always this love-hate relationship between Apple and the press. On the one hand, the media continually praise Apple for its innovative products and services. On the other hand, they are quick to pounce on Apple whenever there’s a flaw in their systems. Not simply that though, it almost appears that the media would actively target Apple for certain disgraces, but are willing to give other companies a pass for almost the same thing.
Now, I’m not here to defend Apple, but let’s take, for example, the location-tracking issue inherent in iOS devices. Regardless of the reasons, Apple did build-in geo-tracking in as a part of iOS’s core functionalities. And yes, Apple did issue a non-apologetic apology attempting to explain the facts. Now, Apple may not have done everything right in this instance, but let’s not delude ourselves of the fact that geo-tracking is exclusive to iOS devices. Up to a certain extent, all smartphones track your location, but where’s the press investigating Android or WebOS? Who’s looking into similar geo-tracking issues in Blackberry OS and Windows Phone 7? Even the reports of the class action lawsuit against Google for geo-tracking is scant compared to the same action against Apple. Where’s the fair-handed journalism in this case?
The same parallels can be drawn in the Antenna-Gate scandal too.
Granted, much of today’s journalism uses a story-telling technique to drive home a point, and what makes a better story than villainy. Still, when much of a company’s profitability and market capitalization revolves around having good PR and news coverage, one must wonder if there isn’t an agenda (hidden or otherwise) to shame Apple for simply having a different way of doing business.
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