News Corp. has decided to end the days of The Daily, the first digital newspaper designed for the iPad, after less than two years of struggle.
According to a press release issued by the company (via AllThingsD), some of The Daily material, as well as technology and other assets, will be “folded into News Corp’s New York Post tabloid”.
“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term. Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. Under the editorial leadership of Editor-in-Chief Col Allan and the business and digital leadership of Jesse, I know The New York Post will continue to grow and become stronger on the web, on mobile, and not least, the paper itself. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”
The Daily was struggling to establish itself as a new newspaper publishing model, and was used for the first time as a newspaper in Apple’s in-app subscription.
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Posted under: App Store