CNN plans to operate Zite as an independent business, said KC Estenson, senior vice president and general manager of CNN.com, on Monday. In addition to financing Zite’s ongoing development, CNN intends to promote the software on the news organization’s website and television programs, Estenson said.
The main reason CNN acquired Zite was the app itself, as its algorithm used to curate personalized articles was quite groundbreaking. Now, it appears CNN has plans to implement its own technology into the existing app. I really hope this isn’t the end of Zite’s lustre now that it has been sold.
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